The best way to ensure that people will be actively involved and proactive in a company is to encourage reinvesting behavior from the co-owners. The more that a co-owner has invested into a company, the more that he becomes actively involved in order to get the most for his/her buck. The only exception to this is when co-owners have ulterior motives and wind up down the road showing their true colors and eventually becoming leeches and vultures. In that case the best thing to do is to get rid of those co-owners as soon as possible.
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