Tuesday, September 25, 2007


It’s easy to blame other people when company goals are not met and do not coincide with ones expectations. It is another thing altogether to take the blame for all of the company’s failings but that is what a good Chief Executive Officer (CEO) does when he/she accepts that position. A CEO is the scapegoat when things go wrong in a company. The CEO is the one with the bull’s-eye painted on his forehead and posterior. But what the majority of the public does not realize is that the CEO is just the face and messenger for the Board of Directors (BOD) decisions on company policy. That is why you see many CEO’s getting large severance packages from the BOD regardless of the company’s profitability because all he did was become a reliable mouthpiece for them and was rewarded for “a job well done.”