One of the things that I have seen that can cripple a business in its early stage of development is when it drifts away from the objective. Several possible outcomes can result due to an unclear objective that is not being followed. One outcome is a company will experience a cessation of movement forward and have a “sit back and let’s see what will happen next” attitude that is totally unproductive. Another possible outcome is that the company will splinter up into two or three companies that are not going anywhere because the original ownership group was not acting as a team working towards a specific target goal. Staying on your objective is extremely important in the early start up phase of a company because without a clear goal you might as well not be in business at all.